Southern Sweden’s next generation of design talent has been brought together for a unique exhibition at Dutch Design Week, called What’s Your DNA?. Here, the designers share the stories and inspirations behind their work, revealing the common threads running through this young, local design scene.
What’s Your DNA? is taking place during Dutch Design Week in Eindhoven at Klokgebouw 50 from 21st to 29th October. For opening hours and directions visit the website here.
Sara Robertsson is a Malmö-based fashion designer-turned jeweller whose young brand is quietly making significant statements in organic minimalism. Deceptively simple in appearance, each of Robertsson’s handmade pieces is inspired by the movements and suppleness of draped fabric. With a high level of technical precision, her large-scale pieces confound with the lightness of their physical weight.
Have you always worked with jewellery?
No, I trained as a fashion designer. I enrolled in a silversmithing course while working for a fashion brand and something clicked. I loved the material and realised I could bring my fashion and fabric experience into a new area.
What do you think you bring to jewellery design as a discipline?
I want to create statements without drama, so I’m bold with scale, but simple in aesthetic. I freeze and stylise movement, working with the contrast between the fluidity of fabric and the stiffness of metal.
Like all classic Scandinavian design, there is a purity to your work’s form…
This is why I call my style ‘organic minimalism’, because the curved visual language is recognisable from nature’s flowers, landscapes and water, yet it’s very clean.