The latest buzzword in the beauty industry is freshness, and according to Danish Jasmi Bonnén you should start considering the shelf-life of your daily regimen as you would with your food. As founder of Danish Nuori (Finnish for young), she has introduced a small-batch, 100 per cent natural skincare range with no synthetic preservatives or other additives. Nuori offers six facial and five body products with a shelf-life of only 12 weeks guaranteeing the purity and nourishing qualities you would expect from the content of your fridge. New York based Danish design agency NR2154 is responsible for the sleek, understated packaging and its elegant lacquered glass bottles and airless pumps – yet another great reason to go fresh.