What do you do, and where are you from?
We founded and run the design studio All the way to Paris, Tanja Vibe is a true Copenhagener (born and raised) and Petra Gendt is Swedish of origin.
What or who inspires you within your field and in your daily work?
The great part of working in Copenhagen these days is the fact that the design scene has echoed very vibrantly in the rest of the world too. there has been a hype about the new danish design.
What do you think are the biggest plus sides in working in the creative field in a Nordic country?
Denmark has a tradition of design – clients are well educated when it comes to design which leads to the fact that you start on an interesting level. You don’t have to start by explaining the basics.
The international scene has had a strong focus on the Nordic, the Scandinavian and that is ofcourse a great advantage if you want to be part of the international design scene rather than only the nordic.
We often see scandinavian design as very homogeneous, working too grounded in a tradition can be a danger to new discoveries, new angles. Luckily we don’t feel that we are stuck in this dilemma, we see ourselves as very priviliged to live and work in scandinavia. We have three children each and the structure of society give us the possibility to work alot AND have families.
What is your driving force to continue making things?
A total and complete love for what we do, the work in itself, the challenges. The fact that no day is like the other. We have been very priviliged that our work developes into new fields, we meet new people new challenges and adventures all the time. Again there is a huge force in being a team moving forward together.
Can you describe your perfect day?
A perfect day at the design studio is a day where there is time enough to get deep into work, to be carried away by work. but also a day when you meet new people and get new energy from that. Probably the duality of these aspects, working with the inner creative force AND receiving inspiration from the outside world.
Do you have your own quote/motto that defines you/your work?
If we had one we would make sure to break with it as much as we could!
But there is one that we keep using over and over again though….The devil is in the detail….