Southern Sweden Creatives: Introducing Jenny Nordberg

Southern Sweden’s next generation of design talent has been brought together for a unique exhibition at Dutch Design Week, called What’s Your DNA?. Here, the designers share the stories and inspirations behind their work, revealing the common threads running through this young, local design scene.

What’s Your DNA? is taking place during Dutch Design Week in Eindhoven at Klokgebouw 50 from 21st to 29th October. For opening hours and directions visit the website here.

Industrial designer Jenny Nordberg’s work navigates the borders between art, design and different forms of mass production, whether she is working on commercial pieces or conceptual ones. With a passion for exploring alternative methods of manufacturing, Nordberg is interested in promoting local production – precisely because of the opportunities that it presents to play with materials and machinery.

How do you describe what you do? 
Industrial design in the more experimental territory towards art. I work in an exploratory way with manufacture – relating to and challenging it, while trying to find alternatives to mass and unethical production.

Do you always have an idea of where your exploration will lead?
I always have a fundamental idea of what I want to do, but I don’t know where it will end – or how. Yet I don’t fear that it will stay unresolved, because one will always end up somewhere.

What’s been your most exciting exploration to date?
Probably my 3 to 5 Seconds series of mirrors, as they’re based on an otherwise extinct 300-year-old technique. For this series I turned myself into a machine, producing things within the title’s timeframe. I poured liquid onto glass, turning it into a mirror that symbolises working in this exploratory way. Not knowing where the liquid will go is the beauty of it.

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